[A-B] [C-H] [I-K] [L-M] [N-P] [Q-R] [S] [T-Z]
SEO Glossary
This section contains a list of jargons and technical terms that one often comes across while dealing with Internet marketing and Search Engine Optimization. Attempts have been made keep the language simple and clear. A careful perusal of the terms listed in the glossary will help in the grasping of the topics related to SEO and Internet marketing in a better manner.
AdWords: is the Cost Per Click text advertising used by Google. Its position in the paid search engine result depends upon not only the advertiser's bid but also the clickthrough rate. Thus ensuring that the paid search results are useful, relevant and popular.
Alt Tag: it is an alternate text that provides a description of a visual or a graphic and contains key words that are relevant to it. They are visible when the mouse is over the image. Alt tags are useful for the visually impaired as with a web browser that reads aloud text they will be able to understand that there is a graphic or visual on the web page and also what it shows.
Automated Submitting: is the use of software or an application service provider to make web page submissions to search engines. The search engines do not like it.
Anchor Text: is the actual text of a web page or a link and it plays a tremendous role in proving a good ranking on search engine results.
Agent Name: is a term used for the spider that is visiting a web page and cataloguing it.
Banned: is a term used when a website is not allowed to feature in the results of a search engine. There can be many reasons for banning a site. it might be having duplicate content or it may be involved in spamming a search engine.
Blacklist: includes websites listed by search engines or vigilante users as spammers.
Bid Management Tool: An ASP service or software that handles bids FOR pay-per-click on search engines is called a bid management tool.
Bidding: is the term used when you bid for a top spot on PPC search results on a search engine.
Blog: A blog is a 'web log' that can be like a personal journal or one maintained by a website. It provides information and provides a chance for other people to convey their views and thoughts.
Body Copy: is the text and content that is visible to the visitor to the website and contains all the information that the website wishes to convey to its audience. It does not include visuals or graphics, navigation information or HTML code.
Bulk Submission Services: An ASP that on behalf of a client makes bulk URL submissions to a search engine is said to provide bulk submission services.
Bot: A short form for robot, which is a term used for the computers used by the search engines to regularly search out the content of websites that it stores in various categories.
